When working with product data syndication in supply chains the big pain is that data standards in use and the preferred exchange methods differ between supply chain participants.

As a merchant you will have hundreds of suppliers who probably have data standards different from you and most likely wants to syndicate product data with you in a different way than you do.

The aim of Product Data Lake is to take that pain away from both the manufacturer side and the merchant side. We offer product data syndication freedom by letting your supplying manufacturers push product information using their data standards and their preferred exchange method and letting you as a merchant pull product information using your data standards and your preferred exchange method.