In a data driven world being the best at receiving product information from your suppliers is a winning formula.
You will sell more if you will have the most complete, accurate and timely product information in front of your customers.
You will reduce costs if you can pull product information in one uniform way and let your suppliers push it in their many ways.
Our Product Data Pull solution using emerging technologies within Product Data Lake will make you “easy to do business with” in the eyes of your suppliers and make your product information a powerful weapon.
The people who will use your product range deserves to know all about it and wants to get that information when making the buying decision. Remember: 81 % of visitors will leave a web-shop with incomplete product information.
Learn more about Product Data Pull here.
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eClass and ETIM are two different standards for product information.
eCl@ss is a cross-industry product data standard for classification and description of products and services emphasizing on being a ISO/IEC compliant industry standard nationally and internationally. The classification guides the eCl@ss standard for product attributes (in eClass called properties) that are needed for a product with a given classification.
ETIM develops and manages a worldwide uniform classification for technical products. This classification guides the ETIM standard for product attributes (in ETIM called features) that are needed for a product with a given classification.
It is worth noticing, that these two standards are much more elaborate than for example the well-known classification system called UNSPSC, as UNSPSC only classifies products, but does not tell which attributes (and with what standards) you need to specify a product in detail.
There is a cooperation between eClass and ETIM which means, that you can map between the two standards. However, it will not usually make sense for one organization to try to use both standards at the same time.
What does make sense is combining the two standards, if you as merchant use one standard and your manufacturer use the other standard. The place to make the combination is within Product Data Lake, the new service for exchanging product information between manufacturers and merchants.
The increased use of self-service based sales approaches as in ecommerce has put a lot of pressure on cross company supply chains. Besides handling the logistics and controlling pricing, you also have to take care of a huge amount of product data and digital assets describing the goods.
You may divide product information into these five levels:
Please learn more about the five levels of product information, including how hierarchies, pricing and logistics fits in, by visiting the product information castle.
Level 4 in this model is self-service product data being:
- Product attributes, also sometimes called product properties or product features. These are up to thousands of different data elements that describes a product. Some are very common for most products like height, length, weight and colour. Some are very specific to the product category. This challenge is actually the reason of being for dedicated Product Information Management (PIM) solutions.
- Basic product relations are the links between a product and other products like a product that have several different accessories that goes with the product or a product being a successor of another now decommissioned product.
- Standard digital assets are documents like installation guides, line drawings and data sheets.
These are the product data that helps the end customer comparing products and making an objective choice when buying a product for a specific purpose of use. These data are also helpful in answering the questions a buyer may have when making a purchase.
Every piece of data belonging to any level of product information may be forwarded through the cross company supply chain from the manufacturer to the end seller. Self-service product data are however the data that most obviously will do so.
In order to support end customer self-service when producing, distributing and selling goods you must establish a process driven service that automates the introduction of new products with extensive product data, the inclusion of new kinds of product data and updates to those data. You must be a digitalized member of your business ecosystem. The modern solution for that is the Product Data Lake.
There is a game called Chinese Whispers or Broken Telephone or some other names. In that game, one person whispers a message to another person. The message is passed through a line of people until the last player announces the message to the entire group. At that point the message is often quite different or very shortened. The reasons for that is human unreliability including how we put our own perceptions and filters into a message.
When working with data quality you often see the same phenomenon when data is passed through a chain. One area I have observed in recent years is within Product Information Management (PIM). Here the chain is not just the data chain within a given company but the whole data chain in ecosystems of manufacturers, distributors, retailers and end users.
While Product Information Management (PIM) solutions and Product Master Data Management (Product MDM) solutions – if there is a difference – address the issues within a given company, we haven’t seen adequate solutions for solving the problem in the exchange zones between trading partners.
From what I have seen the solutions that upstream providers of product data work with and the solutions that downstream receivers of product data work with will not go well together.
Consequently, I am right now working with a solution to end Chinese whispers in product data supply chains. Check out the Product Data Lake.