Who should have the burden of lifting product information as your suppliers have it to the way it is presented at the digital point-of-sales provided by you? Often this seems to be stalled in a standoff as described in the post Passive vs Active Product Information Exchange.
At Product Data Lake we offer merchants and suppliers an honorable way out of this standoff.
In a data driven world being the best at receiving product information from your suppliers is a winning formula.
You will sell more if you will have the most complete, accurate and timely product information in front of your customers.
You will reduce costs if you can pull product information in one uniform way and let your suppliers push it in their many ways.
Our Product Data Pull solution using emerging technologies within Product Data Lake will make you “easy to do business with” in the eyes of your suppliers and make your product information a powerful weapon.
The people who will use your product range deserves to know all about it and wants to get that information when making the buying decision. Remember: 81 % of visitors will leave a web-shop with incomplete product information.
Learn more about Product Data Pull here.
The term End-to-End is used a lot in marketing jargon. Now, I will jump on that wagon too.
In reality, no solution will be an End-to-End solution for all your business needs. Therefore, my take will merely be to cast some light on an End-to-End need for which there are only very scattered solutions today.
If we look at Product Information Management (PIM) there are many good solutions for taking care of the End-to-End needs within your organisation. The aim is to gather the product information that exist within your organisation in various silos, have one trusted place for all this information and being able to publish this information in a consistent way across all channels – the omnichannel theme.
However, product information does in many cases not live just within your organization. In most cases, it lives in a business ecosystem of manufacturers, distributors, retailers and large end users.
Therefore we need an End-to-End solution for product information that encompasses the path from manufacturers over distributors to retailers and large end users and in some cases the way back.
If you are a distributor or retailer, you can use the Product Data Pull service to achieve tangible business outcomes through:
- Having complete, accurate and timely product information in front of your customers. You will sell more.
- Having a fast and seamless flow of product information from your upstream trading partners. You will reduce costs.